Whether you realise it or not you are building your personal brand. Your personal brand is your essence, your reputation, it’s the soul of your business.

In order for your brand to have an energy that can be felt you need to know who you are and understand what YOUR essence is.

Your essence is the core characteristics and values that define you and your brand. These attributes are what seperate you from others in your industry.

I want to support you with three must haves to ensure you build a personal brand with intention, one that’s rooted in integrity, authenticity that maximises what makes you unique.

When leveraged and expressed through your online presence these pieces will support you to stand out in your industry evoking a response in your community that is emotional and based on feelings.

1. Purpose

A purpose driven brand is fuelled by its ultimate why – why did you begin this work in the first place? Starting with why and firmly anchoring into the heart of why you do what you do impacts every other part of your business; Your messaging feels more authentic and selling becomes easier because it doesn’t feel like selling, it feels natural and easy. Your purpose is going to be different because we are each unique with our own perspective, experiences and stories. Stripe away everything and get to the heart of what you do and why you do it.

2. Story

When you tell stories through your work, people find pieces of you that they can relate to – that make them feel something. And when people feel your story, they become a more engaged member of your community. Why? Because stories engage our attention, they make us feel connected, they evoke emotions and they are relatable.

Choose a few stories for you to tell again and again, people tend to remember stories much more than facts. When you tell stories, you can create a connection beyond what you sell, humanise your brand, and give people a reason to follow you even if they don’t need your product or service.

3. Vision

What do you stand for and where you are going? Your vision is powerful and will become the driving force behind everything you do in your business. Your vision is simply a clear yet imaginative picture of what you aspire to achieve with your business in the future. A bold vision is powerful, it helps people get behind the change you wish to see empowering them to become a part of where you are going.

Personal branding is everything; your reputation and brand introduces you before you do. A strong brand that’s positioned to attract your ideal client and aligned with your core values will not only set you apart. It will support you to stand out, build credibility, authority and trust to help magnetise clients that align with your values! Don’t be afraid to share your personality, share your stories and take a stand for what you believe in. Branding extends so far beyond your visuals, it radiants an energy that can be felt.

If showing up on social media is leaving you feeling drained or the hours you’re spending creating content is not translating to your business success…

This is a sign that your brand requires refinement.

I recommend starting with the 3 areas mentioned above and if you want to take this work deeper to create a powerful presence that people choose to follow.

Magnetic Womxn is a 4 week container designed to support you to refine your image, message and communication by harnessing the power of Quadess energy;

THE QUADESS

+ Binge-worthy Branding

+ Aligned + Strategic Content Creation

+ Magnetic Messaging

+ Alluring Aesthetics

Are you ready to create a magnetic online presence that attracts your soul aligned clients effortlessly?
Click here to find out more!