Have you ever wondered what it takes to have the confidence to start charging premium prices? If you want to raise your prices or you’re fascinated by how people are able to charge what in your mind feels like so much for certain services and products, we’re going to break through some of that today. 

If you are someone who has goals to be able to run a business in the high ticket space, or to charge premium (which in my opinion is anything $2k+) this can lead to more of a simple business model for you because you serve less people. If you’re serving less people at a higher price point then you don’t have to do so much heavy lifting with your marketing to hit your income goals.

Consider this:

How many people are you in front of consistently, and then from that amount of people how many of those people become clients? 

Let’s say you have a goal to make $10,000 a month, then you only need a few clients at $2,000. 

Or let’s say you want to charge $10k. Well, then you only need one client.

High ticket often means a more optimised marketing strategy. But when you start charging high ticket, it’s also really important that your messaging is congruent with that and that you are so confident of the value that you deliver.

This isn’t about charging high ticket for the sake of charging high ticket, this is about being clear on how you take the person from A to B and you need to know how to articulate that service and that value.

The confidence to charge premium prices happens around a couple of things which I’ll be taking you through today.

First, you have to enter a state of neutrality around the concept of charging high ticket. 

This is about raising your financial threshold and you have to release the judgement you have to release the shock factor. You have to release the ‘that’s insane or who would ever pay that much’ reaction. Releasing the judgement is especially important when having sales conversations with high ticket clients. It’s interesting though, that higher ticket clients usually don’t have a problem with price.

We don’t have a problem with paying for a premium service and that’s something that you’ll find as well, is that the type of clients that are attracted to higher ticket tend to have less wobbly energy – they trust themselves.

So number one, we got to release the judgement. We have to normalise it.

Something that helped me make this transition was seeing the value in ROI across our three currencies. Investing my money helped me to collapse time and be more efficient with my energy.

I saved time instead of going from course to course and thing to thing where it might take three years going that route. If instead it takes you a month or six months the ROI is there. So you have to understand what the potential ROI is for your ideal client and for you.

IF you’re in judgement over it, and you’re asking someone to do something that you would never do, odds are you’re not gonna show up and sell the way that you would like to. And you can’t lead someone through the transformation because you haven’t experienced it for yourself.

Next, you need to get clear on the value your transformation provides

So we have to release all that we have to get very clear on what the value deliverable is for our clients. Let’s say you’re a relationship coach, and you want to charge premium for that because you literally help save someone’s marriage. 

What’s the ROI weighing against the potential cost of divorce? 

What’s the ROI of being able to confidently communicate your needs and have your needs met in a loving relationship? 

What’s the ROI of the couples, happiness and fulfilment?

You’ve got to get clear about what the cost is for that person staying stuck.

And why you deliver on that, why your process is different and how you’re either saving them time, money or energy (some sort of emotional pain) or all three. Then release any judgement and you have to understand the real value of what you do.

What is the tangible result, what they are ultimately paying for is a RESULT. And you must be convinced of it. If you’re not convinced of the real value that you bring to the table and how you can take someone from where they are now to where they want to be and what you’re helping them save in the long run.

Another thing is you have to start talking to people that get it.

A lot of times when you’re charging a premium or you’re raising your prices. It’s very tempting to go down this route of having to convince people to invest.

But the person who pays high ticket and premium for things ALREADY gets it. They don’t need to be convinced so what I recommend is to go ahead and assume that your offer is a no brainer price point and talk to the woman who already does that.

This is so much better for your energy as well. Rather than trying to convince someone who doesn’t see the value and will never invest because it’s just not a priority for them, no matter how many posts you do on investing in your product or service.

We all have our priorities. You can’t convince somebody to shift their priorities. It’s not on you. What is on you is to believe in people’s power and trust in their level of resourcefulness.

So much of this is mindset shifts around that people have it and that they will gladly and willingly pay you for a service that is relevant and important to them.

Convincing energy is repelling.

And in my experience if you try to convince them, they often will end up becoming a nightmare client, because that person didn’t trust themselves. The transformation starts in the transaction and we want self lead humans who are committed to the result.

So, speak to the people who get it. And one thing that I think is important for you to know is that when you speak to the people who get it, do you have a belief that people love to pay you?

You need to provide a premium experience

Another important piece as you are raising your prices as you are becoming a sought after premium coach or provider, is that you really remain in integrity around the experience and the touch points that you are providing for your client. You need to find ways to deliver a premium client experience that is congruent with the offer.

When they don’t want to raise their prices or charge premium, a lot of women think that there’s so much pressure because I’m charging this much. Oh my God, I don’t know if I can rise to the occasion, aka be good enough. Be worthy enough, be expert enough for this client. The pressure around performing comes in. This energy is about detaching your worthiness to your work and being excited about the client experience you offer.

You’ve got to be convinced and know that ‘my clients get results.’ The ROI is amazing. I can help you if you do the work. Here’s my process. Here’s the experience with boundaries, I’m staying in my power so that you stay in your power and that’s going to help us in this relationship.

If you’re not convinced of any of the things that we talked about today, that’s where we need to shift. And when you’re not convinced of the things that we talked about, you don’t show up and position yourself like the expert you are – and that’s the first thing that we need to handle, how do you need to show up?

How do you, as the $10k, $2k, or $5k coach or service provider, show up? 

How does she make decisions? 

How does she speak? 

How does she lead? 

What’s the presence she brings? 

What’s her energy like? 

What’s the relationship like?

Be that now and embody her now, because it’s who you really are, you probably just forgot along the way and we need to remember where power comes from.
So if this is resonating with you today, the doors are opening to Soul Business Academy. If you want to charge premium prices by positioning yourself in the marketplace as that most empowered version of you, as the woman who owns her expertise and knows how to talk about it in a way that calls in clients, that has people reaching out to her instead of the other way around, then you want to run to get inside our August intake. We only enrol a limited number of women each month as you experience an intimate onboarding experience with me to carve this out and start attracting in your soul-aligned clients as quickly as possible. Use the code FOUNDRESS upon application for your exclusive discount by clicking here.